About Let It Grow

An independent Belgian agency built by entrepreneurs and e-commerce operators, for brands that want to build something durable on Amazon.

Our story

An agency created by entrepreneurs. We created Let It Grow after noticing a simple reality: today, Amazon represents a tremendous growth lever, but its complexity prevents many companies from fully exploiting its potential.

After developing our own business on Amazon, we decided to go further by bringing together three entrepreneur brothers and two specialists who spent several years supporting international brands within a major European Amazon agency.

Our ambition is simple: to allow companies to focus on their products while we handle the complexity of Amazon. We are proudly independent, not owned by, sponsored by or affiliated with Amazon which lets us stay 100% aligned with your interests.

The team

A senior team working directly on our clients' accounts. No intermediaries, no offshore outsourcing.

Hubert Defalque, Vendor & Seller Manager

Vendor & Seller · Data Scientist

Hubert Defalque

Vendor & Seller Manager

Data layer, pricing models, forecasting.

Hubert manages our clients' Seller Central and Vendor Central accounts and builds the agency's data layer: pricing models, forecasts and dashboards. Trained in data science at Le Wagon, he worked as an Advertising Strategist and then Ads Tech Expert at eTAIL agency. Since 2024, he has managed the Amazon Vendor Europe account and advertising for an international industrial brand.

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Bruno Durbecq, Head of Advertising & Operations

Advertising & Operations

Bruno Durbecq

Head of Advertising & Operations

The full advertising stack: SP, SB, SD, DSP and video.

Bruno has worked in online advertising since 2016. After six years at blue2purple, progressing from Search Advertising Expert to Head of Media, he joined eTAIL agency as Advertising Manager EU and later Head of AdTech & Operations. He also taught Google Ads, Google Analytics and Amazon Advertising at IHECS Academy. At Let It Grow, he builds and manages our clients' advertising, along with the internal processes that ensure quality across every team.

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Gauthier Dumont de Chassart, CEO & Co-founder

Sales & Partnerships

Gauthier Dumont de Chassart

CEO & Co-founder

Your direct line, from the first audit to ongoing growth.

Gauthier co-founded Let It Grow in 2019 after launching his own brand on Amazon, Terre d'Auguste. He experienced the channel as a seller before working on the agency side. After roles in technology consulting at Accenture and at Carrefour Belgium, he now leads the agency's business development, client relationships, VAT matters and financial operations.

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Cédric Dumont de Chassart, Co-founder & Content Director

Content & Creative

Cédric Dumont de Chassart

Co-founder & Content Director

Visuals, A+ content and Brand Stores built to convert.

A co-founder of Let It Grow in 2019 and of the Terre d'Auguste brand, Cédric leads all agency content: product imagery, A+ Content, Brand Stores and video. Before Amazon, he spent eight years as a financial analyst at Euroclear in Brussels and then Paris, following two years in audit at EY. He now applies that same rigour to visuals designed to convert.

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Our credentials

  • Registered Belgian company: Let It Grow SRL, VAT BE 0733.759.666.
  • Founded by three entrepreneur brothers together with two senior specialists who previously spent several years supporting international brands within a major European Amazon agency.
  • Full-funnel scope under one roof: Seller Central and Vendor Central account management, advertising, catalog & SEO, content and international expansion.
  • No tactics that violate Amazon's Terms of Service: no incentivized reviews, no review manipulation, no fake orders, no black-hat SEO.

How we work, in practice

We do not publish named client results or unverifiable figures (see our Amazon Compliance page). Here are anonymized, representative examples of the kind of work we do (general illustrations of our method, not specific client claims).

Multi-marketplace brand, baby & childcare category

Situation
Fast-growing catalog, but incomplete product listings and advertising spread thin across several accounts.
Action
Rebuilt product content (titles, A+ Content, Brand Store), consolidated the campaign structure, and set up shared weekly reporting with the client's in-house team.
Outcome
A clearer, easier-to-read account for the client's team, with advertising steered from product margin instead of a generic ACOS target.

Cosmetics brand expanding into new European marketplaces

Situation
Presence limited to a single marketplace, with a small in-house team.
Action
Feasibility review, marketplace prioritization, listing localization and a launch coordinated with VAT and EPR compliance.
Outcome
Gradual expansion into several additional European marketplaces, built on a catalog and advertising foundation reusable from one market to the next.

Small appliances brand, Vendor Central

Situation
Loosely structured Vendor Central relationship, with recurring chargeback disputes.
Action
Set up structured order and chargeback tracking, with direct coordination with the relevant Amazon teams.
Outcome
Faster dispute handling and a more predictable Vendor Central relationship for the client.

We are an independent service provider and are not affiliated with or endorsed by Amazon.

FAQ

The most common questions we get about our relationship with Amazon and how we work.

Are you affiliated with, endorsed by, or owned by Amazon?
No. Let It Grow is an independent Belgian service provider. We are not affiliated with, endorsed by, sponsored by or owned by Amazon.com, Inc. or any of its affiliates. Amazon, Amazon Ads and related logos are trademarks of Amazon.com, Inc.
Do you follow Amazon Ads' Marketing guidelines for agencies?
Yes. Our website, materials and communications follow Amazon Ads' Marketing guidelines for agencies and tool providers: no misleading claims of partnership, no unauthorized use of Amazon logos, no guaranteed results, and a clear independence disclaimer on every page.
Can you guarantee ranking, sales or ROAS on Amazon?
No. Nobody can. We commit to a clear methodology, transparent reporting and to work only on levers that comply with Amazon's policies. Any performance figures we share are historical examples, not promises of future results.
How do you protect our data and account access?
We access Seller Central, Vendor Central and Amazon Ads via named user permissions with the least privilege required. We do not share credentials, we sign NDAs on request, and we can be off-boarded at any time by revoking access on your side.
Do you use tactics that violate Amazon's Terms of Service?
No. We do not run incentivised reviews, review manipulation, fake orders, black-hat SEO or any tactic that violates Amazon's Terms of Service. Long-term compliance is part of how we protect your brand.
Are you tied to any specific tool or ad-tech vendor?
No. We are tool-agnostic and choose stacks based on your needs. If we ever recommend a paid third-party tool, we disclose the relationship in writing.

Another question about compliance or how we work? Email us at hello@let-it-grow.eu